Users will understand that their brand is everything the public thinks it knows about their name. Your brand name exists objectively; people can see it. It is fixed. But your brand exists only in someone’s mind.
What if we could get our young men and women to see themselves through the lens of a BRAND? What if they realized that they are a “BRAND”? What if they realized that everything they do, say, and even the people in their inner circle are a representation of who they are?